Your Outsourced Marketing Operations Partner in Romania

Dedicated Near-Shore Operations Center ▫️ Deep Expertise and Proven Processes ▫️Reduced costs and improved efficency

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Marketing Services that enable scaling and cost reduction

CAMPAIGN AND CONTENT OPERATONS

  • Campaign planning & calendaring - building a unified marketing calendar across channels (email, paid media, social, onsite banners, push, SMS)

  • Creative production & trafficking - briefing, producing, localizing, and delivering creative assets to the right channels on time

  • Merchandising & onsite content updates - managing homepage, category pages, product carousels, seasonal promotions and offers

  • Personalized content delivery - orchestrating dynamic content blocks and recommendations tailored to user segments

DATA AND ANALYTICS OPERATIONS

  • Customer and transaction data integration - bringing data from ecommerce platform (like Shopify/Magento) into analytics, CRM, and marketing systems

  • Performance tracking - building dashboards for KPIs like conversion rate, AOV, cart abandonment, CAC, ROAS, and LTV

  • Attribution and incrementality testing - understanding which channels and campaigns actually drive sales

  • Segmentation & audience building - using behavioral, demographic, and RFM data to create targeted cohorts

MARKETING TECHNOLOGY AND AUTOMATION

  • Platform administration - managing ESPs, CDPs, DMPs, marketing clouds and ecommerce marketing tools

  • Automation & journey orchestration - setting up trigger based campaigns (welcome flows, abandoned cart, browse recovery, replenishment, win-back )

  • Tagging & tracking infrastructure - implementing pixels, GTM tags, server side tracking, and consent management

  • Catalog and feed management - syncing product feeds to ad platforms, marketplaces and affiliates

FULFILLMENT OPERATIONS

  • Promotion & pricing governance - coordinating with merchandisers and finance to ensure promo rules are correctly implemented

  • Inventory-aware marketing - dynamically pausing or promoting items based on availability or sell-through

  • Order lifecycle communications - managing post purchase messaging (order confirmations, shipping updates, reviews, referrals)

🔹100+ professionals: marketing, technical, project management

🔹5000 sq. ft. secure space with CCTV monitoring

🔹Completely secure operations with separate biometric authorization for each client's project areas

🔹Expertise in a wide range of marketing technologies, platforms, and software solutions

We deliver a full spectrum of services through a nearshore model powered by our Marketing Operations Center in Bucharest, Romania:

3 OPERATING MODELS TO SUIT YOUR BUSINESS NEEDS

1.A LA CARTE: PICK AND CHOOSE SERVICES THAT YOU NEED

2. DEDICATED CENTER OF EXCELLENCE : WE DESIGN AND SET UP A FULL SERVICE TEAM FOR YOUR NEEDS

3.BUILD-OPERATE-TRANSFER: WE BUILD A CENTER OF EXCELLENCE, OPERATE IT AND TRANSFER IT TO YOU

WHY COMPANIES CHOOSE AIDA

  • Central Europe Advantage – Same timezone, cultural proximity, easy collaboration.

  • Cost Efficiency – Reduce operational costs by up to 40% while keeping high quality.

  • Scalability – Flexible resources that adapt to business growth.

  • Compliance & Trust – GDPR and data protection built into every process.

YOUR BENEFITS WITH AIDA

Focus on innovation while we manage daily operations

Long term partnership built on transparency and reliability

Faster time to market with optimized campaign performance

Lower risks thanks to proven, compliant processes

BRANDS EXPERIENCE