Scale your Ecommerce Marketing Operations
Dedicated Near-Shore Operations Center ▫️ Deep Expertise and Proven Processes ▫️Reduced costs and improved efficency
Ecommerce Marketing Services that enable scaling and cost reduction
CAMPAIGN AND CONTENT OPERATONS
Campaign planning & calendaring - building a unified marketing calendar across channels (email, paid media, social, onsite banners, push, SMS)
Creative production & trafficking - briefing, producing, localizing, and delivering creative assets to the right channels on time
Merchandising & onsite content updates - managing homepage, category pages, product carousels, seasonal promotions and offers
Personalized content delivery - orchestrating dynamic content blocks and recommendations tailored to user segments
DATA AND ANALYTICS OPERATIONS
Customer and transaction data integration - bringing data from ecommerce platform (like Shopify/Magento) into analytics, CRM, and marketing systems
Performance tracking - building dashboards for KPIs like conversion rate, AOV, cart abandonment, CAC, ROAS, and LTV
Attribution and incrementality testing - understanding which channels and campaigns actually drive sales
Segmentation & audience building - using behavioral, demographic, and RFM data to create targeted cohorts
MARKETING TECHNOLOGY AND AUTOMATION
Platform administration - managing ESPs, CDPs, DMPs, marketing clouds and ecommerce marketing tools
Automation & journey orchestration - setting up trigger based campaigns (welcome flows, abandoned cart, browse recovery, replenishment, win-back )
Tagging & tracking infrastructure - implementing pixels, GTM tags, server side tracking, and consent management
Catalog and feed management - syncing product feeds to ad platforms, marketplaces and affiliates
FULFILLMENT OPERATIONS
Promotion & pricing governance - coordinating with merchandisers and finance to ensure promo rules are correctly implemented
Inventory-aware marketing - dynamically pausing or promoting items based on availability or sell-through
Order lifecycle communications - managing post purchase messaging (order confirmations, shipping updates, reviews, referrals)
We deliver a full spectrum of services through a nearshore model powered by our Marketing Operations Center in Bucharest, Romania:
🔹100+ professionals: marketing, technical, project management
🔹5000 sq. ft. secure space with CCTV monitoring
🔹Completely secure operations with separate biometric authorization for each client's project areas
🔹Expertise in a wide range of marketing technologies, platforms, and software solutions
3 OPERATING MODELS TO SUIT YOUR BUSINESS NEEDS
A LA CARTE: PICK AND CHOOSE SERVICES THAT YOU NEED
2. DEDICATED CENTER OF EXCELLENCE : WE DESIGN AND SET UP A FULL SERVICE TEAM FOR YOUR NEEDS
3.BUILD-OPERATE-TRANSFER: WE BUILD A CENTER OF EXCELLENCE, OPERATE IT AND TRANSFER IT TO YOU
WHY DACH COMPANIES CHOOSE AIDA
Central Europe Advantage – Same timezone, cultural proximity, easy collaboration.
Cost Efficiency – Reduce operational costs by up to 40% while keeping Swiss/German-level quality.
Scalability – Flexible resources that adapt to business growth.
Compliance & Trust – GDPR and data protection built into every process.
